Monetize your web trafic. |
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VHM Network is compatible with most shopping carts, signup forms and online ordering systems. VHMNetwork is a 100% web-based affiliate tracking software solution. |
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FEATURED PROGRAMS
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 India
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Inception of the Internet has revolutionized the advertising sector across the globe. It has emerged as the fourth largest advertising media after TV, radio and print media. The accessibility of the Internet to rural people has helped merchants in selling their goods online in the remote areas, which was quite impossible in the past years. Indian subcontinent is also toying with the idea of Internet marketing. Indian merchants are eager to reap the fruits of online advertising.
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Online Advertising in India
India is one of the biggest Internet markets in the world. In 2006 around 291 merchants spent over Rs.10 lacs in online advertising. IT/ITES industries are growing at a rate of 300% since 2000. VHMnetwork LLC has predicted that in 2011 the Internet will become the largest medium for advertising. Consumer advertisers like retail, automotive, leisure, entertainment and packaged goods account for 69% of total Internet revenue in 2004. It is followed by computing and financial, which account for 22% and 20% respectively. Telecom and health sectors account for 4% and 6% of total 2004 Internet revenue.
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Indian Internet Market Analysis:
- Computer literate people - 65 million
- Internet users - 46 million
- Active Internet users - 32 million
- Searches made in a month - 1 billion
- Clicks made on the ads in a month - 5 million
- Average cost per click - Rs.16.20
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Online Ad Expenditure in India:
- 2006 - Rs.210 crore
- 2007 - Rs.450 crore
- 2009 - Rs.2,250 crore (Expected)
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Ad Spend Ratio 2006:
- Radio - Rs.370 crore
- Cinema - Rs.290 crore
- Outdoor Advertising - Rs.1,050 crore
- Internet Advertising - Rs.210 crore
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Expected Ad Spend Ratio 2009:
- Radio - Rs.585 crore
- Cinema - Rs.558 crore
- Outdoor Advertising - Rs.1,673 crore
- Internet Advertising - Rs.2,250 crore
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India Internet Market Report 2004-05:
- Business to Consumer (B2C) - Rs.700 crore
- Business to Business (B2B) - Rs.1600 crore
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India Internet Market 2009 Expectation:
- Business to Consumer (B2C) - Rs.5,499 crore
- Business to Business (B2B) - Rs.23,710 crore (Source IAMAI)
Looking at the brighter side of Internet marketing, the Indian Government has declared 2007 as the Broadband year.
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Indian Advertisers & Online Advertising
Internet marketing in not new to India but a large number of advertisers are still unfamiliar with affiliate marketing. Most of the advertisers in India are of the view that displaying advertisements on websites is enough for making a sale. This is not true. Internet marketing is more than just displaying advertisements. It is about targeting customers, bringing traffic to your website and finally making a sale.
An advertiser should search for high traffic websites relevant to his/ her product before jumping into affiliate marketing. You can judge the traffic of a website using Alexa.com. For checking the relevancy of a website with a product one has to go through the content of the site. Remember that only relevant websites can bring in targeted customers for the advertisers. A high traffic site without relevancy to your product is useless for you. On the other hand a site with low traffic but high degree of relevancy to your product can help you in generating a sale.
Contact the webmaster as soon as you find a relevant, high traffic website for your product. Chalk out your affiliate program and fix an amount to be paid after the webmaster successfully runs the program. But there is an issue, which needs to be resolved before moving ahead. You have to keep a close eye on every affiliate you partner with so that they cannot make false commission claims. If you are unable to perform this task then don't think about affiliate marketing. The advertisers can use affiliate tracking software for this purpose.
Now provide affiliate marketing tools to your affiliates so that they can perform well. You have to provide attractive advertisements, flyers, banners, email drafts, lead generating forms etc. to your affiliates. The advertisers may require changing an advertisement if it does not respond positively. The advertisers have to put a lot of labor as well as money in doing this exercise. There is another way of earning money from affiliate marketing. Join an online advertising network and get rid of your affiliate marketing responsibilities.
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Online Advertising Network
Indian merchants will certainly like to read about the role of an online advertising network in affiliate marketing. The primary role a network plays in Internet marketing is to assist the advertisers as well the affiliates. It is an independent body, which exists for the benefit of Internet marketers. An online advertising network searches relevant high traffic websites for its member advertisers. It chalks out affiliate marketing programs, provides tools to affiliates for Internet marketing and also keeps a close eye on affiliates. A network has all the latest tools required for affiliate marketing.
An online advertising network provides a platform to the advertisers and the affiliates so that they can come together. You need not to search for each other after joining a network. Most of the networks offer their membership free of cost but there are some networks, which ask for membership fee.
VHMnetwork LLC is an online advertising network, which has stepped into the Indian Internet market for providing the best affiliate services to Indian advertisers. Its vast experience in Internet marketing will help Indian advertisers to get quick results. VHMnetwok.com has the expertise to run Cost-per-Lead and Cost-per-Sale affiliate marketing programs successfully.
VHMnetwork.com carefully matches the relevancy of a website with a product before recommending it to its member advertiser. Its extensive affiliate network and proprietary of high traffic websites will give Indian merchants, what they desire SALES.
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VHM network's Internet Marketing Services:
- Co-registration
- Pay Per Click
- Pay Per Lead
- EDU Enrollment
- Email Marketing
- List Management
Joining VHMnetwork.com means assurance of profit.
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Benefits of Internet Marketing
Affiliate marketing is next to making sales. Here is the list of benefits it brings for the advertisers as well as the webmasters.
- Internet marketing is the cost effective medium compared to other marketing mediums. The advertisers invest less money and time in designing affiliate marketing campaigns.
- An advertiser can decide when and where to display an advertisement only in affiliate marketing.
- The online advertisements get displayed thousands times in a day.
- The customers can purchase products by clicking on an online advertisement. It is not possible with radio, TV and print advertisements.
- The webmasters get handsome commissions by joining affiliate marketing. They bring probable customers for advertisers by generating high volume of traffic on their sites. The advertisers give them commissions whenever they get click, lead or furnish a sale.
This is just a glimpse of advantages Internet marketing brings in to the advertisers and webmasters.
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