Monetize your web trafic. |
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VHM Network is compatible with most shopping carts, signup forms and online ordering systems. VHMNetwork is a 100% web-based affiliate tracking software solution. |
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FEATURED PROGRAMS
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 China/Hong Kong
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CR-Nielsen records a continuous growth in China’s online ad spending. In the first quarter of 2010, the total internet ad spend has touched 4.06 billion RMB. This is an increase of 52.7%, as compared to the first quarter of the year 2009. The number of Chinese advertisers advertising online is growing at a fast pace. CR-Nielsen reports further predict that this growth in online ad spending will continue for the remaining quarters of 2010 as well.
Here is a rapid growth in China’s internet usage. Currently, the total number of internet users in the country has reached 384 million. And this growth is expected to continue in the coming years. Apart from that, the usage of social networking websites has also increased. More and more internet users in China are accessing internet through mobile devices. |
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Internet Usage & Population Statistics:
| Year |
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Users |
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Population |
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%Population |
| 2006 |
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137,000,000 |
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1,317,431,495 |
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10.4% |
| 2007 |
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162,000,000 |
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1,317,431,495 |
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12.3% |
| 2008 |
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253,000,000 |
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1,330,044,605 |
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19.0% |
| 2009 |
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384,000,000 |
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1,338,612,968 |
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28.7% |
| 2010 |
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384,000,000 |
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1,330,141,295 |
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28.9% |
| [Source: ITU & CNNIC] |
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| Shanghai iResearch, a Chinese market research firm, valued the online shopping market in China at $507.5 million. The country has the privilege of being a major global economic force, both in the buy and sell of products and services. |
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Online Ad Spending in China
Fashion industry was the largest ad spender, having a total market share of 17.7%. Automotive and the retail sector were the second and third biggest spenders respectively. Given below is a list of top 10 industries along with their online advertising value in the first quarter of 2010.
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| Top 10 Industries & Their Online Advertising Value (1st Quarter of 2010) |
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| Industry |
Market Share |
YOY Value Change |
| Fashion |
17.7% |
88.6% |
| Automotive |
15.7% |
50.9% |
| Retail |
10.8% |
52.7% |
| Computers/ Electrical |
10.1% |
76.1% |
| FMCG |
8.8% |
90.2% |
| Finance |
8.0% |
78.4% |
| Entertainment |
7.0% |
15.0% |
| Real Estate |
3.5% |
-36.1% |
| Employment |
3.2% |
2.4% |
| Media |
2.8% |
44.6% |
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Projected Online Advertising Spending in 2012 : RMB 29.2 billion ($4.9 billion)
A continuous increase in broadband penetration, a speedy adoption rate and the well educated Chinese population immensely contribute towards the growth of the internet advertising industry. Considering the growing number of internet user, it is quite obvious that internet is fast becoming the media of choice for the Chinese. Marketers have plenty of opportunities to advertise online and benefit from this quickly growing and fast changing marketing channel.
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