Good design is a crucial part of conveying the message to visitors, step by step. By combining good design with content, we can make the message more effective and compelling to the reader. The same goes with designing of a compelling landing page. If you want to design landing page with high conversion rate, you need to have a good understanding of the landing page design fundamentals. Your entire creative team should work towards creating landing pages that increase the rate of conversion.

So, how do you design the ultimate landing page for maximum results? Well, given below are some basic guidelines on how to increase landing page conversion through and effective and user-friendly page desig.

Competitor Analysis
Let's start with analyzing your competition. Have a look at your competition's landing page. Review the copy in terms of design, conversational process and the overall look and feel of their landing pages. Look out for places where you feel put off. Now look back at your own landing page. Compare your landing page with your competitions. Figure out what more you can add, eliminate or modify to make your copy more effective.

The Upper 300 Pixels of the Landing Page
According to usability research, it has come to light that almost half the number of your total visitors does not scroll below the fold. That means the upper 300 pixels of your landing page is the most important section of the entire copy. Rather than writing a warm-up copy for visitors, you need to get straight to the point that you want to make. Your value proposition (the most critical elements) should be visible to the visitor in the first screen view.

Simplicity is Key
While designing the landing page, think simple and try to make your copy as much readable as possible. Copious margin and white space on the landing page will enhance readability. Do not include big or dense paragraphs. Break them into smaller easily readable paragraphs. If you really want to engage the reader, keep no more than 5 lines in one paragraph.

Be Obvious and Clear
All the components of your landing page layout should be quite obvious to the visitor. If it is a link, underline it. Do not create a landing page copy that the visitor takes time to understand. Throughout your copy, everything should be very obvious without requiring any kind of effort from the visitor's part.

Reduce Page Load Time
One of the most important aspects of a landing page is the time it takes to load. Millions of marketers even today use dial up. Try to keep the load time of your landing page within 8 seconds. Recheck your file size and design elements to ensure the page does not have any unnecessary graphics. Optimize the graphic elements on the landing page design appropriately to reduce the page load time. Ensure that your designed landing page loads fast.

User Friendly Input Form
The ultimate landing page should have an easy-to-complete input form. Make the form as user-friendly as possible, so that filling it out is not an effort for the visitor. Include only the most essential fields. Let the input cursor hop immediately from one field to another as the user completes the fields. Make it easy for the user to tab around fields. Do not include drop down menus; use a checkbox action instead. If the input form is easy to complete, you will capture more conversions.

A landing page is designed either to sell a product or generate leads. Whether it is the last step for the visitor or one of many, the page should be designed in a way that fires up the visitor's interest. Your landing page should be created in a way that earns the trust of the visitor. If you are successful in arousing the visitor's interest and win their confidence, you definitely have created the ultimate landing page.